Many people choose sweet potatoes with one instinctive belief:
the sweeter, the better.

But through real farming experience and long-term consumption,
we’ve learned that sweetness alone doesn’t define a good sweet potato.

The sweetness of a sweet potato comes from the gradual transformation of starch
during growth and proper storage.

When sweetness is forced—by interrupting the natural growing rhythm—
the result may be higher sugar,
but often at the cost of texture and balance.
The flesh becomes dry, overly rich,
and can leave the body feeling heavy or uncomfortable after eating.

In Nourono’s growing records,
we focus on three things instead:
healthy soil structure, a complete growth cycle,
and a balanced eating experience.

A truly good sweet potato
doesn’t overwhelm your taste buds in the first bite,
but leaves your body feeling light and comfortable afterward.

Sweetness is only one outcome—
never the goal itself.